Author: Though more than half of modern consumers still rely on cable for their television services, there is a measurable and noticeable shift to satellite. This is for many reasons, including the fact that satellite providers have kept their pricing far more competitive and offer a larger number of programming options.
Additionally, it is the satellite companies that win customer service awards year after year (one has garnered the television industry award for more than seven years running). Satellite services are easy to install and run into far fewer issues than cable connections, and they are always on the cutting edge of technology.
Let’s examine these statements on a point by point basis. A look at satellite subscription pricing would reveal that it costs a consumer about the same amount each month as a cable subscription. The difference is that the satellite subscriber gets over three hundred channels of programming, including HD options and all of their local stations (only ten percent of local networks are unavailable).
Remember too that a satellite signal is an enhanced signal that always provides movie quality sound and picture on every single channel and for every single program. This means that a consumer with a top of the line television and one with a small set, will both enjoy a superior experience over consumers with the same equipment hooked to cable receivers.
Also, when satellite providers offer premium channels and networks, they usually provide up to three months of free service in the package. This means that someone who opted for a collection of movie channels would only pay for nine months of their first year of service.
Next, let’s consider the customer satisfaction indexes. The satellite companies receive constant recognition for superior customer service, but this is more than it sounds. In addition to instilling the highest level of training and performance in all levels of employees, the satellite companies are also great practitioners of corporate citizenship programs as well.
Most of these interesting initiatives are directed at improving the areas not only in which the employees live and work, but also those areas where customers live and work as well. Obviously this means everywhere. The satellite providers have created disaster relief, education and healthcare programs that have seen millions of dollars of materials and time donated to them.
As far as the installation is concerned, a satellite system requires a few key components and roughly a half of an hour’s time to completely install. There is no digging, drilling through walls and floors or dealing with electrical issues. The technician simply ensures that the selected equipment is up and running and the consumer is free to explore the world of satellite entertainment. This brings us to the final issue…cutting edge technology.
By now most consumers are well aware of the enormous number of HD programs the satellite providers make available each week (around 7k), and most are aware of the availability of HD DVR (high definition digital video recorder) equipment. Many may not know that satellite subscribers enjoy all movies in 1080p format, which is the same as the Blu-Ray DVD, or that all mobile device users can program their DVR equipment from anywhere in the world.
Switching to satellite is like switching planets because the options and benefits are so dramatically different and surprising.
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